Your website should be your best salesperson. I'll make sure yours is.
Nobody calls to tell you your site was slow, confusing on their phone, or nowhere to be found. They just go somewhere else. I find those problems and fix them, so your website makes it easy for customers to choose you and act.
Request your free audit
How I can help your business
Build or fix your website
Slow pages, dead links, forms that go nowhere, outdated information, or no website at all. Whichever one you're starting from, I'll build or fix the site your customers judge you by, so it loads fast, works on a phone, and makes the next step obvious.
Get found online
Wrong hours, an old address, a map pin in the wrong place, or no listing at all. I handle the foundational local SEO, making sure your hours, location, photos, and details are correct, so they work in your favor when someone searches nearby.
Know what's actually working
You shouldn't have to guess where your customers come from. Using Google Analytics, Search Console, and your Google Business Profile insights, I'll show you what people search to find you and which pages they exit from, then I help you understand where you're losing business.
Save yourself the busywork
Booking confirmations, review requests, follow-up emails, data entry between your CRM and calendar, I connect the tools you already use and automate the repetitive parts, so more of your time goes back into running the business.
Add the tools you're missing
Still taking bookings by phone, tracking customers in your head, or running everything off paper and spreadsheets? I'll help you pick and set up the tools that fit how you work, a booking system, online payments, a simple customer list, so not having them stops holding you back.
Start with a free Customer Journey Audit
A Customer Journey Audit looks at your business the way a customer does: can they find you, and once they do, can they get what they need to decide whether to buy from you?
We'll start with a conversation about your business, so I understand what you do, who you're trying to reach, and what's been frustrating. Then, within 48 hours, I'll show you exactly what a customer experiences trying to find and use your business, and what I'd do about it. That might be a short walkthrough, a live demo, or a visual summary, whichever shows your situation clearest.
No cost, and no obligation to hire me afterward. It's scoped and time-boxed on purpose: a real, useful look at your business, not open-ended free work. If what you see is worth fixing together, we'll talk. If you'd rather take it and run with it yourself, that's genuinely fine too.
— Pablo Martínez, PM Digital Solutions
Can they find you?
Your Google Business Profile, your search results, your map and social media presence all determine whether a potential customer can find your business and how they perceive it.
Can they act on it?
This is where your site earns its keep: loading fast, working on a phone, and making it easy to place an order, book a time, or pick up the phone.
How it works
Quick intake conversation
20–30 minutes — I learn your business and what's been frustrating.
I go through your customer experience
The full run-through myself, start to finish.
You get findings within 48 hours
A clear walkthrough of what your customers experience and what I'd fix, in the format that shows it best.
We talk about what's next
No pressure either way.
Who I am
I'm Pablo Martínez. I spent ten years as a software engineer, including several at Microsoft, building software used by tens of millions of people. That's where I learned how this stuff actually works under the hood, and why a site being slow or a form quietly failing is never just bad luck.
But I didn't start there. I studied business management in college, and before Microsoft I spent years directly working with small businesses and nonprofits on websites, SEO, and custom tools, plus a stint in advertising. Collaborating with small business owners is what I missed, and it's why I'm doing this now. I'm not an engineer who wandered into small business; I'm a business-minded engineer who likes making technology do the boring work so you can get back to yours.
I'm based in Maryland and work with businesses across Maryland, DC, and Virginia, but I also take on remote projects anywhere in the US. I'm bilingual in English and Spanish, so we can do all of this in either one. I work hands-on, start to finish: the person you talk to is the person doing the work.
Frequently asked questions
Request your free audit
Fill out the form below and I'll get back to you within one business day. We'll set up a conversation about your business, and I'll get started on your audit.
Prefer to talk? Call or text me at (240) 380-2366, Mon–Fri, 8am–5pm.